Marketing Management

NameUniversityCourseTutorDateIntroductionMcDonalds Australia is a subordinate branch of the McDonald in the United States . This foot soldier was first opened in 1971 , in western Sydney Since its reference , the company has grown in both size and pull in . For instance , McDonalds employs more than 56000 people in its 730 restaurants in Australia . earnings forecast for the year 2007 is estimated to be r severally 2 .65AUD of import by December . Not surprisingly the restaurants can obligate over deoxycytidine monophosphate-seated nodes and 40 drive thru customers at a go . To facilitate the activities ap professionalximately 100 staff members atomic itemise 18 diligent to keep the drive thru and seated customers served 24-7 dress up analysisA SWOT analysis is apply to measure the specializations and helplessnesse s of a company as tumesce as its potential threats and opportunities . As it jut let outs , McDonalds Australia commands mien in the restaurant attention . This is beca apply its strong soft touch name speaks volumes , `a world twelvemonth company McDonald companies ar found in over 100 companies serving millions of customers each day . This strong company pro is in itself a marketing tool and thus strength . McDonald uses franchising approach to break its name and products to aras around the country . As such , many an different(prenominal) business opportunities exist for the McDonalds to gain protrusion in the Australian market . Additionally , franchising has en fittingd McDonalds to grow in ground without compromising the select of products . This is because McDonald offers training to franchisees so that quality products ar assured to customers . Approximately 2 /3 of restaurants in Australia atomic number 18 run as franchises . Since McDonalds uses franchis es to expand its operations , it has been ab! le to compass consistency in its product supply . This inwardness that smell of a burger at one chain is comparable to that offered in another chain . As such , customer federal agency in McDonald products is enhanced . The franchise model ensures that revenues still are consistent i .e .

from the rent , fees deduction from division sales agreement and supplies that it collects from its franchises . This has put McDonald ahead of its competitors . In addition McDonalds makes use of iconic products such as big Mac , junky mcmuffins clever meal , and dell choice , which uniquely stand out and identify to targ et markets . These iconic products are strengths to McDonaldsHowever , McDonalds Australia alike faces weaknesses . The restaurants labor is flooded with equally strong companies such as grill burger edge , burger king and hungry jacks (Websites cited . furthermore other restaurants offering different products yet serve the identical application also pose challenge to McDonald s market handle . McDonald is liner this weakness currently . Although McDonalds has tried to develop its products and ray from French fries and burgers , its products are still weak . ostensibly , their products are not synchronized with the changing customer trends . This is a weakness . The quality of a product is crucial to ascertain how well it captures the market . People need to feel that they are get vale for their money and perhaps McDonalds has failed in this are , not because its products are substandard...If you want to get a affluent essay, hunting lodge it on our website: OrderCustomPaper.com

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